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SEO which stands for 'SEARCH ENGINE OPTIMIZATION' is method to increase your website or a page raking in Google, Bing, YouTube, Facebook any other social media platform for personal or business purpose. It's working is simple I.e it helps you to increase the visibility of your website, web-page, product, services thought organic search results also called as earned results. It may target different kinds of search, including image search, video search, academic search, news search and industry-specific vertical search engines. The browser and the language in which a web-page or website is generated plays a vital role as the more the web-page, website is readable the easier or better chance is of that page or site is to get a top rank in search results. SEO service is one of the technology through which a single or a team of people can make a product or a service visible to users in today's world. It is a new and optimal way to market or promote a products, services, a cause, a article, new tech, a campaign and many other things. It is the new and growing way to make people aware of the things or objects the world is offering today. It is kind of a service that is use by a single man to optimize its page to small business to rank its business to multi-national companies to generate more business and gain more potential clients, but to that you should have a proper knowledge of SEO. Many people don't understand of SEO as they don't have the proper skills or knowledge they try it but there product or page don't get properly ranked as it requires skills, time it is too technical, getting the traffic but not getting any business or less business from expected perception and many other factors, but through proper skills, time and resources you to can get the benefits of SEO. In today's era on the firms that operate online or have a major online business knows that it is vital part of there business as without it they won't be able to list there product or services in the up-growing market and humongous completion that is why they use SEO as a resource to target audience to get the things done. A person with the correct skills can present it's brand or services in its market or international market without spending a whole lot of money on marketing and any other resources. So to get a better chance of success in this market you should consider SEO as a tool that when used properly can get the things done easily without any hassle. With it you also require other tools as well. So you can't get professional help from different service provider or experts who can help you achieve your target.